We give students exams for two reasons: First, we have a professional responsibility to verify their mastery of the material. Second, we give exams because they promote learning. Unfortunately, too often the first reason overshadows the second. We tend to take learning outcomes for granted. We assume the learning happens, almost automatically, provided the student studies. But what if we considered how, as designers of exam experiences, we might maximize their inherent potential? Would any of these possibilities make for more and better learning from the exams your students take?