Rebranding Student Learning Assessment
Engagement in a continuous, systematic, and well-documented student learning assessment process has been gaining importance throughout higher education. Indeed, implementation of such a process is typically a requirement for obtaining and maintaining accreditation. Because faculty need to embrace learning assessment in order for it to be successful, any misconceptions about the nature of assessment need to be dispelled. One way to accomplish that is to “rebrand” (i.e., change perceptions) the entire process.