We give exams to assess mastery of material—are students learning the course content? With so much emphasis on scores and grades, it’s easy to forget that the process of preparing for, taking, and getting feedback about an exam can also be a learning experience. The learning that results from these processes can be tacit, or teachers can design activities associated with exam events that can result in better content learning and heightened student awareness of the learning skills associated with demonstrating knowledge. The good news is that these activities don’t have to be all that creative and innovative, as Thomas Smith discovered.