Jill Schiefelbein

Communicating in an online environment, especially within the confines of an institution’s learning management system (LMS) and an academic budget, often poses a challenge to even the most well-intentioned instructors. Many times we find ourselves constrained not by our imaginations or abilities but by the technological tools we have at our disposal. Given the systems in which we work, how do we select the best technological tool—the best medium—to communicate a message? One framework for answering these questions is through the lens of Media Richness Theory (MRT).